Info

Crafting impactful brand experiences since 2013. Paul Gernale is a brand designer and an art director with over ten years of experience in the creative field. His expertise in brand development includes identity systems, brand strategies, and creative campaigns. Additionally, he has comprehensive design knowledge and experience in fast-paced environments such as advertising, marketing, branding, and tech. While brand design is his primary focus, Paul is also skilled in other areas of design, including print design, digital design, and illustration.

 

Services:

Brand Identity and Systems
Brand Development and Strategy
Brand Positioning
Brand Style Guide
Brand Design Workshops
Creative Consultation
Collateral, Print, and Packaging
Website Design
Landing Page Design
Digital Content
Iconography
Illustration

Experience

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Professional

2012
TBWA\SMP
Creative Intern
2013
Team Pacific
Graphic Designer
2013-2015
Primer
Graphic Designer
2015-2017
Canva
Brand Designer
2017-2019
Canva
Senior Brand Designer
2019-2021
Canva
Design Lead
2021-2022
Maze
Senior Brand Designer
2023-Present
Freelance
Senior Brand Designer

Invitations and Seminars

2015
Ateneo Graduate School of Business
Creative Consultant
2019
Polytechnic University of the Philippines
Creative Speaker
2020-2021
QBO's Consultation Services
Design Consultant
2024
ADPList
Design Mentor